Posts Tagged ‘music’

Jay Jay

Thursday, August 5th, 2010

Jay Jay
Is it true that every night on the tonight show with jay leno, jay leno always interviews a female celebrity?

I’m asking this because I think jay leno interviews at least one female celebrity or guest every night, is that right ?? I’m not being a pervert, I’m just curious. Besides I’m a Straight Guy and I love young woman, I can’t help it.

Yes, Jay Leno’s a horny pervert just like you.

Jay Jay and the sparkleberry tree

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Jay Jay the Jet Plane: Sky Heroes to the Rescue for PC


Jay Jay the Jet Plane: Sky Heroes to the Rescue for PC


$2.00


JAY JAY EARNS HIS WINGS (WIN/MAC) cd only


JAY JAY EARNS HIS WINGS (WIN/MAC) cd only


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JAY JAY: SKY HEROES(win/mac)CD & PRINTED USER GUIDE


JAY JAY: SKY HEROES(win/mac)CD & PRINTED USER GUIDE


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DJ Hero Renegade Ed Featuring Jay-Z & Eminem Xbox 360


DJ Hero Renegade Ed Featuring Jay-Z & Eminem Xbox 360


$174.49


Jay Jay the Jet Plane: Sky Heroes to the Rescue **New**


Jay Jay the Jet Plane: Sky Heroes to the Rescue **New**


$3.22


Jay Jay the Jet Plane for Windows, Mac ***Brand New***


Jay Jay the Jet Plane for Windows, Mac ***Brand New***


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NEW JAY JAY THE JET PLANE PC GAME SOFTWARE COMPUTER WOW


NEW JAY JAY THE JET PLANE PC GAME SOFTWARE COMPUTER WOW


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Spider-Man 3 Movie Bedding Collection


Spider-Man 3 Movie Bedding Collection




Jay-Z (Roc La Familia) Music Poster Print - 24x36


Jay-Z (Roc La Familia) Music Poster Print – 24×36


$7.80


Jay-Z (Roc La Familia) Music Poster Print – 24×36…

Coghlan's 527 Table Cloth Clamp


Coghlan’s 527 Table Cloth Clamp


$1.68


COGHLANS Tablecloth Clamps – Package of 6, Six rust resistant spring steel clamps that hold your tablecloth tight to the table. They lay flat for a smooth and snag-free edge. Fits most table thicknesses., Mfg No: 527, Manufacturer: Coghlans…

The Hunchback of Notre Dame (A Walt Disney Masterpiece) [VHS]


The Hunchback of Notre Dame (A Walt Disney Masterpiece) [VHS]


$1.99


The misconception about this animated film from Disney was that it was a movie for kids–something Victor Hugo never had in mind. In fact, despite a cute brace of singing gargoyles who are Quasimodo’s (Tom Hulce) best friends, this version of Hugo’s classic tale is really adult entertainment, with a strong set of songs by Alan Menken. The story remains mostly the same (though tricked out with a ha…

Paint Your Wagon [VHS]


Paint Your Wagon [VHS]


$12.88


This film and Hello Dolly were the knockout blows to the studio movie musical, but Paint doesn’t deserve its tarnished name. Ben Rumson (Lee Marvin) takes the model of a rakish derelict to an unequaled high as a prospector who teams up with a greenhorn named Pardner (Clint Eastwood), and they both end up marrying the same scorned woman (Jean Seberg). No-Name City, the prospecting town they found, …

Sweet Home Alabama [VHS]


Sweet Home Alabama [VHS]


$9.95


As formulaic, utterly inoffensive romantic comedies go, Sweet Home Alabama could be better, and could be worse. It’s a variant of Julia Roberts’s Something to Talk About, with all the same strengths and weaknesses, and Reese Witherspoon is definitely its saving grace. As an Alabama country girl turned hot New York fashion designer, Witherspoon finds the genuine emotions hidden under a blandly fami…

The Best Of Soul Train (3 DVD)


The Best Of Soul Train (3 DVD)


$22.48


3 DVD SET: Over 5 hours of Soul Train performances, plus over 3 hours of fabulous bonus material. THE HIPPEST TRIP IN AMERICA – ON DVD FOR THE VERY FIRST TIME!Time Life commemorates the 40th anniversary of an American institution with our release of ‘THE BEST OF SOUL TRAIN’ 3-DVD set that celebrates the innovative, culturally influential TV music show that featured one-of-a-kind superstarperforman…

Scottsboro Boys (Jewl)


Scottsboro Boys (Jewl)


$12.99


“An astounding production! The Scottsboro Boys will leave you shattered. It’s the definition of inspired theatre.” — Huffington Post “Masterful! A show that should be seen and remembered. Fascinating!” — Epoch Times “A masterwork! A triumph! Four stars! If you see one show this season, make it The Scottsboro Boys. It’s as simple as that.” — New York Post “Pitch perfect! A staggerin…

The Blueprint 3 [Explicit]


The Blueprint 3 [Explicit]


$7.69


Cd> Popular MusicCD > POPULAR MUSIC > RAP, HIP-HOP, FUNK…

Coghlan's Bear Bell with Magnetic Silencer


Coghlan’s Bear Bell with Magnetic Silencer



Movement causes a steady ringing to warn animals of your presence….

Teen Dvd

Tuesday, May 25th, 2010

Teen Dvd
What episodes are on the Aqua Teen Hunger Force Dvd’s?

What episodes are on each of the ATHF dvds.(vol. 1-4)

Volume One: Contains the first 16 episodes (“Rabbot” through “PDA”) in production order, rather than episode number. It also features deleted scenes and the original cut of “Rabbot”. The original cut of “Rabbot”, “Mayhem of the Mooninites”, and “Space Conflict From Beyond Pluto” contain commentary.

Volume Two: Contains 13 episodes (“Mail Order Bride” through “Universal Remonster” as well as the “Baffler Meal” episode of Space Ghost Coast to Coast) with a seemingly random order. It has deleted scenes for “Super Model”, “Cybernetic Ghost of Christmas Past from the Future”, “Super Birthday Snake”, and “Baffler Meal”. It also contains commentary for “Super Trivia”, “Meat Zone”, “Cybernetic Ghost of Christmas Past from the Future”, and “Baffler Meal”. Other bonus features include a “Baffler Meal” music video, a gallery of ATHF drawings, and a documentary on the making of the show.

Volume Three: Contains 13 episodes (“Total Re-Carl” to the end of Season 2) with a seemingly random order. It contains commentary for “Spirit Journey Formation Anniversary”, “The Shaving”, “The Clowning”, and “The Last One” and deleted scenes for “Broodwich”, Dr. Weird’s Ice Cream Social, and Dr. Weird’s “Clowning” ending. A gallery of production sketches, promotional spots, a very long documentary on the making of “The Cloning”, answering machine messages from the characters, and music videos/karaoke of “Spirit Journey Formation Anniversary” are also included.

Volume Four: Contains 13 episodes (“Video Ouija” to “Carl”) in their original order, unlike previous sets. It should be noted that some of the episodes now have different or their original working titles (Remooned – “Mooninites 3: Remooned”; Moon Master – “Mooninites 4: The Final Mooning”; Carl – “Spacegate World”). It contains commentaries on “Video Ouija”, “Unremarkable Voyage”, “Gee Whiz”, “EDork”, “Little Brittle”, “Mooninites 4: The Final Mooning”, “Dusty Gozongas”, “Hypno-Germ” and “Spacegate World”. There are also alternate audio tracks on “Mooninites 3: Remooned”, “Robositter”, “Diet” and “T-Shirt of the Living Dead”. Featurettes included in this set are titled “Funny Pete Stuff”, “San Diego Must Be Destroyed 2004″, “Spacecataz”, “Raydon”, “F-ART’, “The Faces in Front of The Throats that Make the Voices the Speak into the Microphone”, and “Send us money for this”. Volume Four is also available on UMD Video for the Sony PlayStation Portable. The UMD does not contain any special features.

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UBISOFT : TOM CLANCYS ENDWAR PC DVD ROM GAME RATED TEEN


UBISOFT : TOM CLANCYS ENDWAR PC DVD ROM GAME RATED TEEN


$0.17


COMMAND AND CONQUER A PC DVD-ROM STRATEGY GAME FOR TEEN


COMMAND AND CONQUER A PC DVD-ROM STRATEGY GAME FOR TEEN


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DIABLO 2 PC VISTA ACTION SHOOTER DVD BOX TEEN NEW


DIABLO 2 PC VISTA ACTION SHOOTER DVD BOX TEEN NEW


$29.95


AVATAR THE GAME/PC DVD-ROM ONLINE/UBISOFT/TEEN/NEW


AVATAR THE GAME/PC DVD-ROM ONLINE/UBISOFT/TEEN/NEW


$22.99


Kurt Cobain (Smoking) Music Poster Print - 36x24


Kurt Cobain (Smoking) Music Poster Print – 36×24


$1.27


Kurt Cobain (Smoking) Music Poster Print – 36×24…

Nirvana (Smiley Face) Music Poster Print - 24x36


Nirvana (Smiley Face) Music Poster Print – 24×36


$2.22


Nirvana (Smiley Face) Music Poster Print – 24×36…

Prepac Black Slim Barrister Media (DVD,CD,Games) Storage Rack


Prepac Black Slim Barrister Media (DVD,CD,Games) Storage Rack


$72.57


The Barrister Series provides a functional, stylish way to store any media collection. The Slim Barrister Tower has been specially designed with a narrow base and top so that any number of units can be placed side by side to create a library wall. Trimmed with 1** accent moldings and profiled tops and bottoms, these composite wood cabinets have no edgebanding. Item can hold up to approximately 391…

By A Thread


By A Thread


$8.89


Gov t Mule wildly creative and fearsomely talented rock band lauded by Rolling Stone for Successfully bringing the classic power-trio sound of Cream and the Jimi Hendrix Experience into the 21st Century has completed work on By A Thread – their first studio album in 3 years.Recorded largely at Willie Nelson’s Pedernales Studio in 2009, the album s origins are apparent from the first track, Broke D…

About a Boy (Widescreen Edition)


About a Boy (Widescreen Edition)


$3.55


An immature, cynical bachelor learns what it means to be a man from a geeky 12 year-old boy….

Teen Dream [CD + DVD]


Teen Dream [CD + DVD]


$9.80


Recorded in upstate New York, in a converted church called Dreamland with producer/engineer Chris Coady (who has worked with TV on the Radio, Yeah Yeah Yeahs, Blonde Redhead, and a bunch of others) Teen Dream is the third album from the Baltimore-based duo Beach House, and their Sub Pop debut. The new album gives voice to a full universe of unbridled imagination, and the manifestation of Teen Drea…

IN THE MIX - Depression: On the Edge


IN THE MIX – Depression: On the Edge


$69.95


Length: 30 min. Performance rights and Discussion Guide included. (Gr. 6-12, College) Available with Spanish subtitles; Available on DVD. This program, co-hosted by popular music group Third Eye Blind, covers teen angst from normal “blues,” to clinical depression, to suicide and shows when, how, and where teens can get help. In the Mix also visits Pierre, South Dakota, a small town with the highes…

Beverly Hills Teens: From Rad to Worse


Beverly Hills Teens: From Rad to Worse


$4.89


1987 1990…

IN THE MIX - Careers - Focus on Your Future


IN THE MIX – Careers – Focus on Your Future


$69.95


Length: 30 min. Performance rights included. (Gr. 6-12, College) Is it possible to do what you love, and love what you do? In the Mix explores some of todays hottest careers through interviews with an actor, a radio music director, the NY Rangers physical therapist, a PR agent, a car designer, and a district attorney. Then, teens get advice on what to do and not to do on a job interview. We also t…

Juno (Single-Disc Edition)


Juno (Single-Disc Edition)


$3.52


Somewhere between the sharp satire of Election and the rich human comedy of You Can Count On Me lies Juno, a sardonic but ultimately compassionate story of a pregnant teenage girl who wants to give her baby up for adoption. Social misfit Juno (Ellen Page, Hard Candy, X-Men: The Last Stand) protects herself with a caustic wit, but when she gets pregnant by her friend Paulie (Michael Cera, Superbad)…

Nightlife Windows

Tuesday, April 6th, 2010

Nightlife Windows

Tulum Nightlife Attracts Varied Crowds

We cracked the shutters to let the beautiful Caribbean sun into the bedroom. It was somewhere around ten in the morning after a long night of watermelon margaritas and beach tunes at Mezzanine club in Tulum, Mexico, that we realized where we wanted to spend the rest of our lives.

My wife and I are music lovers at heart. We hail from New York City and, while there’s no lack of musical inspiration here, find ourselves traveling to the edges of the globe in search of more. We found Tulum by accident, having gotten lost on our way to Mexico City, and looking back on it, we may have made the best wrong turn of our lives.

Every travel destination has its own unique musical identity. The African congo has this great thumping heartbeat characterized by drums. France has that twangy bistro sound that you hear coming from windows in quaint villages. And the Caribbean has this relaxed sound quality…at least we thought.

At this one particular club on the beach in Tulum, Mexico, we found ourselves blown away by DJs and dancers who, backed by the sound of crashing waves, seemed to be in heaven. The party ran late into the evening and eventually into the morning where slow tunes seemed to woo everyone back to their bungalows.

Luckily, we happened to be staying in the same Tulum hotel so our walk wasn’t far. But waking up in the morning, we realized this was the life. Great weather, fantastic people, a superb nightlife scene and all within the span of a few pristine miles of white sand beach. In New York sure, we have this too. But there’s no gorgeous beach, and the weather, specifically now, is close to freezing.

If you’re a music lover and looking for somewhere new, the town of Tulum in Mexico is among the best we’ve experienced. There are legendary rave-like parties on the beach which have a way of enticing even non-rave-lovers and there are several other restaurants/bars which offer live music: all with the Corona-commercial-like scenery of a silky beach and turquoise blue waters. Upon returning to New York, we became hooked on the music we had heard for the first time in Tulum. We picked up several mix albums from the DJ and reviewed our photographs hoping we could get back there as soon as possible.

About the Author

http://www.mezzanine.com.mx

Nightlife

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The Sims 2: Nightlife for Windows


The Sims 2: Nightlife for Windows


$5.00


The Sims 2: Nightlife for Windows


The Sims 2: Nightlife for Windows


$23.99


The Sims 2 Nightlife ( Windows PC ) Mint


The Sims 2 Nightlife ( Windows PC ) Mint


$2.15


The Sims 2: Nightlife for Windows


The Sims 2: Nightlife for Windows


$1.00


The Sims 2: Nightlife for Windows PC


The Sims 2: Nightlife for Windows PC


$10.00


The Sims™ 2: Nightlife for Windows


The Sims™ 2: Nightlife for Windows


$20.00


The Sims 2 Deluxe (Sims 2 and Sims Nightlife Expansion)


The Sims 2 Deluxe (Sims 2 and Sims Nightlife Expansion)


$29.89


Enjoy all the fun and creativity of The Sims 2 in The Sims 2 Deluxe. Create your own houses, neighborhoods, Sims, and family dynasties—then watch it all come to life! Will your Sims experience the rewards of a life well lived? Or will you choose to neglect their needs, indulge their fears, and see what happens? As your Sims’ family grows, you’ll see them pass on genes from one generation to t…

The Sims 2: Nightlife Expansion Pack


The Sims 2: Nightlife Expansion Pack


$14.90


After the incredible success of the life-simulation game, Sims 2, gamers have eagerly devoured a variety of Sims 2 expansion packs. Get ready for another addition, with the after-dark installment–The Sims 2: Nightlife Expansion Pack–intended to send your Sims on an epic night out. Enjoy the hedonistic side of life while you cruise the nightclub scene. Play your cards right,…

Sim Tower: The Vertical Empire


Sim Tower: The Vertical Empire


$43.98


Maxis takes their Sim-building line vertical with SimTower, an original concept from Japan (where vertical living is much more commonplace than in many parts of the world).

Your goal is to build a skyscraper that is both tall, aethestically pleasing, popular, and, most importantly, economically profitable. To be successful, your building cannot just be levels upon levels of officespace, or just …

Legends Rock

Friday, January 29th, 2010

Legends Rock
Rock photographer Jim Marshall dies at 74
SAN FRANCISCO—Music photographer Jim Marshall, who spent more than a half-century capturing rock-and-roll legends including the Beatles, Bob Dylan and Janis Joplin at work and in repose, has died.
All Star Jam (From “Legends of Rock ‘n’ Roll” DVD)

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Guitar Hero III 3 Legends of Rock Bundle PC + Guitar NW


Guitar Hero III 3 Legends of Rock Bundle PC + Guitar NW


$34.81


Guitar Hero III Legends of Rock (XBOX 360) BRAND NEW!!!


Guitar Hero III Legends of Rock (XBOX 360) BRAND NEW!!!


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Blair Witch Volume 2: The Legend Of Coffin Rock


Blair Witch Volume 2: The Legend Of Coffin Rock


$0.99


Guitar Hero III 3 Legends of Rock Bundle PC + Guitar NW


Guitar Hero III 3 Legends of Rock Bundle PC + Guitar NW


$34.81


Guitar Hero III 3 Legends of Rock Bundle PC + Guitar NW


Guitar Hero III 3 Legends of Rock Bundle PC + Guitar NW


$34.87


Aspyr Guitar Hero 3: Legends of Rock NEW!!


Aspyr Guitar Hero 3: Legends of Rock NEW!!


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GUITAR HERO 3 W/GUITAR LEGENDS OF ROCK PC/MAC *NEW*


GUITAR HERO 3 W/GUITAR LEGENDS OF ROCK PC/MAC *NEW*


$49.99


Blair Witch Vol II 2 Legend of Coffin Rock PC CD game!


Blair Witch Vol II 2 Legend of Coffin Rock PC CD game!


$1.49


Blair With Volume II: The Legend of Coffin Rock


Blair With Volume II: The Legend of Coffin Rock


$1.00


Guitar Hero III 3 Legends of Rock Bundle PC + Guitar NW


Guitar Hero III 3 Legends of Rock Bundle PC + Guitar NW


$39.49


Imagine (John Lennon Memorial) Non-Flocked Blacklight Music Poster Print - 36x24


Imagine (John Lennon Memorial) Non-Flocked Blacklight Music Poster Print – 36×24


$1.47


Imagine (John Lennon Memorial) Non-Flocked Blacklight Music Poster Print – 36×24…

Kiss Airbrush Rock Music Legends Poster Print 22x34


Kiss Airbrush Rock Music Legends Poster Print 22×34


$1.99


Kiss (Airbrush) Music Poster Print – 24×36…

John Cena WWE Legend Art Door Poster 21x62


John Cena WWE Legend Art Door Poster 21×62


$7.49


Dimensions: 21 x 62 inches Series & Type: Door PosterCondition: Mint – This is a brand new item.Additional Products: This is just one of the many posters we have to offer….

Revolver [UK]


Revolver [UK]


$6.99


Revolver wouldn’t remain the Beatles’ most ambitious LP for long, but many fans–including this one–remember it as their best. An object lesson in fitting great songwriting into experimental production and genre play, this is also a record whose influence extends far beyond mere they-was-the-greatest cheerleading. Putting McCartney’s more traditionally melodic “Here, There and Everywhere” and “Fo…

Legends of the Canyon: Classic Artists


Legends of the Canyon: Classic Artists


$12.16


LEGENDS OF THE CANYON delivers the story of the advent of rock music spawned in the garden of the Hollywood Hills, Laurel Canyon. Crosby, Stills & Nash, The Byrds, Buffalo Springfield, The Mamas and the Papas, Joni Mitchell, Linda Ronstadt and many other great artists of the era were all inhabitants of Laurel Canyon and brought to life the anthems of a generation from the hills of this idyllic, co…

Come Away With Me


Come Away With Me


$5.74


It is not just the timbre of Norah Jones’s voice that is mature beyond her 22 years. Her assured phrasing and precise time are more often found in older singers as well. She is instantly recognizable, blending shades of Billie Holiday and Nina Simone without sounding like anyone but herself. Any way you slice it, she is a singer to be reckoned with. Her readings of the Hank Williams classic “Cold …

Legend [VHS]


Legend [VHS]


$2.50


If you are expecting just the videos for the tracks on Bob Marley’s extremely successful greatest hits CD, you are going to be pleasantly surprised with this DVD. Legend is much more than a simple, video anthology. It is a historical telling of the music of Bob Marley presented in 23 videos, most of which are performances, and a 90-minute documentary. The documentary is a collage of images and vid…

Connie Francis, A Legend in Concert [VHS]


Connie Francis, A Legend in Concert [VHS]


$19.98



Legends of Rock 'N' Roll Live [VHS]


Legends of Rock ‘N’ Roll Live [VHS]


$14.98


Taped live in Rome and originally broadcast on Cinemax in 1989, this hourlong reunion of rock legends duplicates an all-star lineup as it might have appeared at the famous Apollo theater in the late 1950s. Here on one stage are the greatest blues-based musicians who built the solid foundation of rock & roll, all African American with the exception of Jerry Lee Lewis, and all showing absolutely no …

Bob Dylan - No Direction Home


Bob Dylan – No Direction Home


$7.25


It’s virtually impossible to approach No Direction Home without a cluster of fixed ideas. Who doesn’t have their own private Dylan? The true excellence of Martin Scorsese’s achievement lies in how his documentary shakes us free of our comfortable assumptions. In the process, it plays out on several levels at once, each taking shape as an unfailingly fascinating narrative. There is, of course, the …

Cell Pandora

Friday, January 22nd, 2010

Cell Pandora

Why a Killer Video Game is the U.s. Army’s Best Recruitment Tool

By David Verklin and Bernice Kanner

Authors of Watch This, Listen up, Click Here

Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. In the case of the U.S. Army, that meant recruiting 80,000 new soldiers every year — essentially replacing more than the entire workforce of BellSouth every 12 months.

Advertising did the trick initially. After “Today’s Army Wants to Join You” fizzled, in January 1981, “Be All You Can Be” became the battle cry. For two decades, wrapped around ads that made this branch look as adventurous as an Outward Bound course, it resonated with 17-to-24-year-olds (of whom the Army is the nation’s largest employer). Then, in 2001, that was scuttled for an “Army of One.” (“Even though there are 1,045,690 soldiers just like me, I am my own force . . .”) Critics scoffed that the new tin slogan was misguided (isn’t conformity more valued than individuality in the barracks?); the Army countered that it was effective.

Then Iraq exploded.

Despite adding thousands of additional recruiters, upping the enlistment bonus and funding for college, fattening the ad budget, and ratcheting up the patriotic appeal, the Army could not fill its boots.

So the Army added more marketing weaponry. It hosted town hall meetings where civilians could meet soldiers and hear about their accomplishments. It tried product placement: Army mechanics on the Discovery Channel’s Monster Garage tricked out a Jeep. And it launched a thoroughly engaging computer video game that quickly became a gold standard of “advergames” for its effectiveness and realism. Gamers take such real military roles as Intelligence (18F), Engineer (18C), Communications (18E), and Combat Medic (18D), and fire the same weapons the Army has. And when they fire on the run, their aim is less accurate.

Before it was released on July 4, 2002, many expected the $7.3 million game would join the ranks of the $436 hammer and $640 toilet seat as a study of excess. Few predicted “America’s Army” would become the artillery’s most effective marketing tool, conveying the authentic military experience in a voice that prospective recruits want to hear.

More than seven million users have registered (anonymously so as to squelch any fear of recruiter harangues) with 10,000 to 50,000 new ones downloading the shoot-em-up daily. In a dozen running and gunning missions, players advance through the stages of soldierhood — drilling in basic training, target practicing with an M-16, learning about basic emergency medicine, and, finally, diving into combat. The game has been downloaded more than 16 million times, 20 percent of entering cadets at West Point have played it, and between 20 and 40 percent of new Army recruits have played it as well.

“They seek it out rather than the other way around,” noted Chris Chambers, deputy director of the Army Game Project within the Army’s Office of Economic and Manpower Analysis. At an average cost of 10 cents per hour versus $5 to $10 per hour for a TV commercial, it delivers immersion rather than mere impression.

“America’s Army” has proven to be such powerful weaponry that an official game store does brisk business selling collectible action figures, clothes, coffee mugs, and other doodads emblazoned with the logo. The Army builds parties and tournaments across the country around it. A wireless version and sequels including “America’s Army: Special Forces,” where players try to earn a Green Beret by completing Special Forces missions, have been released. Apple created a knockoff: Boot Camp. And the Army now even uses it extensively in training.

Uncle Sam Wants You . . . to play . . . and he’s not the only one. Everyone is getting in on the virtual action. Some, like the Army, create a whole game that functions as a sales brochure. Just as the Army promoted its pro-military message through gameplay, the United Nations World Food Program aims to educate about its mission to combat hunger worldwide. In “Food Force,” players steer a helicopter over the war-torn island of Sheylan, (a fictional cross between Sri Lanka and Somalia) and drop relief supplies to a population with little shelter and less food. Or they create food rations, schedule shipments, or take a supply truck through hostile terrain.

In the racing game, “Volvo Drive for Life” (playable on Microsoft’s Xbox), players are rewarded not for finishing first, but for avoiding accidents. Wander in for a test drive at a Volvo dealer and you can try it in the showroom. Dealers can bestow game cartridges on select prospects and customers. After its royal mascot tromped through “Fight Night Round 3″ (on Xbox 360), Burger King created action games around its bizarre king and made them available for just $3.99 to customers who bought a value meal. (Most games sell for at least 12 times that). Nike went beyond athletes wearing its shoes in the video game NBA 2K6: Tournament players are given different pairs of virtual footwear and choose which to put on from their Nike shoe locker depending on the task. They can also personalize the shoes with the same customization feature that’s on Nike’s iD web site.

In other advergames, marketers hitch a ride. In “CSI: 3 Dimensions of Murder,” Visa’s fraud-monitoring capabilities shine when a suspicious charge on a victim’s credit card triggers investigation by a forensic-sciences team. In Tom Clancy’s “Splinter Cell Chaos Theory,” the protagonist, secret agent Sam Fisher, scales a bright neon sign for Axe deodorant and quietly enters a lunchroom inhabited by a Diet Sprite Zero vending machine. (Axe also created Mojo Master, an online game about picking up women.) In “Splinter Cell: Pandora Tomorrow,” Fisher retrieves a message from a Sony Ericsson smart phone to learn who the villain is. In “Burnout Revenge,” players drive and crash a Carl’s Jr. delivery-truck. And players in Activision’s ‘True Crime” titles take a break from fighting gangs to recover stolen Puma sneakers.

Some marketers install games on corporate web sites or designated URLs, like “Life Saver Candy Stand,” or FiletoFish.com, the web site where a division of McDonald’s posted “Shark Bait” (in English and Spanish). Players must protect the filet-of-fish sandwich from attacking sharks. For Wachovia, Carat’s Fusion recreated the tricky 17th-hole par 3 at the Quail Hollow Club in Charlotte, North Carolina. Players evaluate distance and wind conditions on this 217-yard hole to pick a club: Crowd noise lets them know if they’ve made a good virtual swing. Wachovia has sponsored the annual PGA championship since 2002: The game was fashioned to promote that, sell tickets, and create viral buzz. H&R Block’s “Deduct-A-Buck” game at the deductabuck.com web site is tax-time seasonal. Players who correctly answer questions about what they can legally write off in this Seventies-TV-quiz-show-style game win prizes.

Hollywood and Nashville hardly launch a movie or song anymore without serving up a side of game. And despite hefty royalty rates for movie titles, an action hit will almost certainly be reincarnated on a console. Turner’s “Witchblade” promoted the TV series, and games built around Men in Black II, Spider-Man, and Crocodile Hunter: Collision Course were meant to promote the new releases. Along with ads for Sprite, the sci-fi game “Planetside” featured ads for the movie Deuce Bigalow: European Gigolo, and in the free version of “Anarchy Online” a 15-second trailer for V For Vendetta played in a continual loop. Ads for Batman Begins in “Splinter Cell” were timed to its release in local markets.

The Da Vinci Code got its own PS2 game. Paramount Pictures crafted a Mission: Impossible III game for cell phones while Miami Vice had an accompanying game to play on Sony’s handheld PSP.

This is about more than fun and games. Yankee Group estimates that by 2007 a serious gamer will lurk in every fourth home in America. Nielsen says three out of four residences with guys under age 34 have a game system. More people slay orcs in the medieval-style quest for virtual gold and power, “World of Warcraft,” than live in Denmark. In 2006, gamers across the globe owned more than 100 million PlayStation2s and 40 million Xboxes. In the United States, video games already raked in more money than the movie box offices, and Yankee Group says the industry will top $8.3 billion by 2008. PricewaterhouseCoopers says globally it will reach $55 billion by 2009. That explains why a cottage industry in Los Angeles builds game consoles into the backs of Lincoln Navigators.

Collectively, interactive ads embedded in quizzes and games made up more than $1 billion of the $12.5 billion in online ad revenue in 2005, according to the Interactive Advertising Bureau. Nielsen (which now measures the industry) expects advertising spending within games will jump from $75 million in 2006 to $1 billon by 2010. Mitch Davis, CEO of Massive, thinks it could be almost twice that — and account for about 3 percent of all media spending, just shy of what advertisers spend on the Internet.

Copyright © 2007 Carat North America, Inc. from the book Watch This, Listen Up, Click Here by David Verklin and Bernice Kanner Published by John Wiley & Sons Inc.; April 2007;$24.95US/$29.99CAN; 978-0-470-05643-1

About the Author

David Verklin is CEO, Carat Americas, and Chairman, Carat Asia-Pacific. Carat is the world’s largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. He appears as a media analyst on CNBC, ESPN, and MSNBC and is regularly quoted in the New York Times, the Wall Street Journal, USA Today, and the Washington Post.
Bernice Kanner was a marketing expert and the author for thirteen years of New York magazine’s “On Madison Avenue” column. Her books include The 100 Best TV Commercials: . . . and Why They Worked and The Super Bowl of Advertising: How the Commercials Won the Game.

Visit www.watchlistenclick.com for more info.

Splinter Cell Pandora Tomorrow Walkthrough: Jerusalem Part 1

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Splinter Cell: Pandora Tomorrow


Splinter Cell: Pandora Tomorrow